Sightwick
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Meta says 40 conversions. Your inbox says 27.

Sightwick counts every quote request and phone click on your own site, banner declined or not, and shows which ad sent each one.

Free trial Set up call

One line in the head of your site. 14 days free on your own domain, and nothing leaves until you switch sending on.

Live events receiving events this morning

Counted on your site

9

Seen by the pixel

4

Missed by the pixel

5 · 56%

09:52Quote request · Google search ad · no pixel on the page€1,000
09:47Phone click · Meta ad · banner declined€1,000
09:41Quote request · Meta ad€1,000
09:40Form start · Meta ad–
09:33Quote request · LinkedIn, tagged€1,000
09:31Phone click · Google search ad · blocked in browser€1,000
09:26Meeting booked · Google search ad€1,000
09:21Quote request · Meta ad · banner declined€1,000
09:19Form start · direct · banner declined–
09:15Pricing page view · Meta ad–
09:14Phone click · Meta ad · banner declined€1,000
09:12Quote request · Google search ad€1,000
Sends every conversion back to Meta Ads Google Ads TikTok Ads ChatGPT Ads Klaviyo

Your ad platforms can only bid on the quote requests that reach them.

A declined banner, a blocker, a page without a pixel: four in ten never arrive. Meta and Google keep optimising on the other six.

Sightwick counts all ten.

Quote requests your site counted 42
What a pixel in your pages saw 25
Missed by that pixel 17 · 40%

On your own site these three numbers sit on Overview and Impact.

See your own three numbers after the scan.
Free trial Set up call

Count every quote request.

The scan finds your form, your phone number and your booking widget before anyone visits. You tick what counts, give it a value, and each one lands in Live events within seconds.

A declined banner is counted too, without an ID, and nothing leaves.

Live events Refresh
19:41 Quote request · Google search ad €1,000
19:38 Form start · laptop –
14:02 Pricing page view · Meta ad · phone –
11:20 Phone click · banner declined €1,000

How it works →

See who is claiming what.

Meta and Google both claim the same quote request. Your site counted it once. Attribution puts the platform's number next to yours, per campaign, and shows the gap between them.

Credit marked proven, matched, tagged or referred, never guessed.

Campaign Platform Your site Gap
Heat pumps, search 14 9 36%
Retargeting, service pages 11 4 64%
Brochure, lookalike 6 6 0%
Brand, search 9 8 11%
All four 40 27 33%

How the credit is given →

Both screens, on your own site, within the week.
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They read your prices on a phone. They sent the quote from a laptop.

A pixel sees two strangers. Sightwick sees one journey: the Meta ad that started it, the Google search that closed it, and the €1,000 that quote request is worth to you. Both ads get their share, and the evidence sits under the row.

Lead value is yours to set: average deal value × close rate. Example: €4,000 × 25% = €1,000.

Free trial Set up call
Journey one quote request, two devices
Tue 14:02 Meta ad → pricing page · phone supporting
Tue 19:38 Google search ad → form start · laptop supporting
Tue 19:41 Quote request · laptop €1,000
Credit Google Ads €750 · Meta €250 · the split you agree on the call proven
Reading depth /warmtepompen
54% stop reading here
quote form

100%

read the prices

46%

reach the form

8%

start it

1%

send it

Half of them never reach the form.

Reading depth is drawn on a screenshot of your own page, so you see the section where people stop, not a percentage in a chart. Compare pages puts two pages side by side, and Findings lists what is wrong, worst first.

Free trial Set up call

Run it for every client. One table says who needs you today.

All clients shows every site you manage, with the platform's claim next to what the site counted. Each client gets a login that sees only their own site, set up for you on the call.

Set up call Free trial
All clients nothing needs you today
Client Counted Claimed Gap
Heat pump installerMeasuring 27 40 33%
Office furniture shopMeasuring 311 402 23%

Live on your own site in three steps.

The scan, on the call

About eight minutes. We add your domain, the scan finds your form and phone number, you say what counts.

One line in the head

A few minutes for whoever edits your site, or one custom pixel on Shopify. Send a test request and it is in Live events within seconds.

Your ad platforms

Meta, Google, TikTok, ChatGPT Ads and Klaviyo go on for you. Nothing leaves until sending is switched on together, and only with a yes on the banner.

Runs next to the pixel and GTM you already have. Nothing is removed. Conversions go back to Meta, Google Ads, TikTok, ChatGPT Ads, Klaviyo and GA4, each with its value.

Free trial Set up call

Pricing that grows with your sites.

No setup fee. The scan runs on the call. Cancel any month.

Sites you run
1
Start covers one site. Pro from the second.

Start

recommended for you

€99/ month

excl. VAT

Events included

10k / month

€8 per extra 1k events

  • 1 site
  • The scan, Live events, Overview, Impact
  • Attribution with the platform's number next to yours
  • Reading depth on your own pages
  • Sending to Meta, Google, TikTok, ChatGPT Ads and Klaviyo
  • Email support

Free trial →

14 days free. No card.

Pro

€249/ month

excl. VAT

Events included

50k / month

€5 per extra 1k events

  • Up to 3 sites, then €79 per site
  • Everything in Start
  • Compare pages and Findings
  • Consent and Delivery screens with the reasons
  • Logins for colleagues
  • Priority chat and email

Free trial →

14 days free. No card.

Agency

€649/ month

excl. VAT

Events included

250k / month

€3 per extra 1k events

  • Up to 10 sites, then €59 per site
  • Everything in Pro
  • All clients in one table
  • A login per client that sees only their own site
  • Onboarding call per client
  • Priority chat and WhatsApp

Free trial →

14 days free. No card.

Custom

Custom

excl. VAT

Events included

1M+ / month

Best rate per 1k events

  • Unlimited sites
  • Everything in Agency
  • Your own event volume and retention
  • Data processing agreement on your paper
  • A named contact
  • Personal onboarding

Set up call

Talk to us.

An event is one page view, signal or conversion your site sends. Most B2B sites stay well inside Start. Billed monthly, prices excl. VAT.

Seven questions before you start.

I do not have a web shop. Does this work for me?

It was built for you. The scan finds your quote or demo form, contact form, trial signup, phone number and booking widget without you tagging anything.

Does it replace my pixel or Google Tag Manager?

No. One line is added, nothing removed. Each platform counts the quote request once, next to the pixel you already run, in the action mapped for you.

Why does Meta count more quote requests than my inbox holds?

Meta counts by its own rules and its own window, on what its pixel saw. Your site counts the request once, when it is sent. Attribution shows Meta's count and yours, per campaign.

What about consent and the GDPR?

Your banner decides, and doubt counts as no. Nothing is stored on the device before consent. A declined visit is counted without an ID and never reaches an ad platform.

I run an agency with several clients. Does that work?

All clients shows every client in one table and says which one needs you today. Each of your clients gets a login that sees only their own site, set up for you on the call.

Do I need a developer?

Someone with access to your site's code or GTM. Shopify shops add one custom pixel. For Google Ads, whoever manages your ads sends the keys, and they go on for you.

What does it cost?

From €99 per month for one site, €249 for up to three, €649 for agencies with up to ten clients. Every plan starts with 14 days free on your own domain, and you cancel any month.

Free trial Set up call

See your own site scanned before you decide.

Start the trial on your own domain, or set up a call and we scan your site during it. It runs next to the tracking you already have.

Free trial Set up call